SGS Innovations are providers of premium-quality yarn for embroidery industry globally since 1979.

The task was to refurbish an aged brand Bandhu under SGS Innovations and move the brand in the marketplace from push to pull strategy. To create a brand that is futuristic.

To give premium look to the brand while communicating its essence of quality, strength and variety.


We showcased the brand that thinks ahead of its times and Fashion Fiestas through all its communication. We created complete Identity, Stationery, Hoardings / Billboards, Branding, Brochures and Website for the brand.

Market started recognizing the brand post its coverage in advertisements, packaging and point of sale communication as a brand to look upto for quality and trendsetting.