June 17, 2020
All About Brand Extension
The new brand category can be related or unrelated to the initial product categories. If…
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June 7, 2020
All About Brand Positioning
Unfortunately, many B2B Brands still consider branding as consumer-facing communication to be done by B2C…
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March 29, 2020
Brand Strategy – Gaining Brand Preference
There are two actional brand strategies to compete in existing markets – gaining brand preference and making…
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March 21, 2020
What can a brand do, when its consumers appetite is already full?
ClubO7 is the largest club in the state of Gujarat spread across lush acres of…
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March 21, 2020
How a Tech Giant resolved its biggest problem.
A technology brand into ‘Internet of Things’ resolving people’s life by automating home & office…
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March 21, 2020
How mere transporting of experience, helped this renowned brand double its revenue.
Rann Utsav is a month-long festival celebrated in the White desert. It is about 7,505.22…
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March 21, 2020
How an Underdog Brand with Negative word of mouth turned its Fortunes
Being the Real Estate Development New Entrant brand, Fusion Homes had completed almost 30% of…
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