Brand Strategy and Marketing

The new brand category can be related or unrelated to the initial product categories. If the company is already set and established, it will be in a better position to…

Unfortunately, many B2B Brands still consider branding as consumer-facing communication to be done by B2C companies. And then there are B2B Brands that operate with a narrow vision of B2B…

There are two actional brand strategies to compete in existing markets – gaining brand preference and making competitors irrelevant. The first commonly used route for winning customers for gaining brand preference amongst…