Brand Strategy and Marketing

The new brand category can be related or unrelated to the initial product categories. If the company is already set and established, it will be in a better position to...

Importance Of Differentiated Brand Positioning And Strategy Unfortunately, many B2B Brands still consider branding as consumer-facing communication to be done by B2C companies. And then there are B2B Brands that...

There are two actional brand strategies to compete in existing markets – gaining brand preference and making competitors irrelevant. Part 1 The first commonly used route for winning customers for gaining brand...