The new brand category can be related or unrelated to the initial product categories. If the company is already set and established, it will be in a better position to...
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Importance Of Differentiated Brand Positioning And Strategy Unfortunately, many B2B Brands still consider branding as consumer-facing communication to be done by B2C companies. And then there are B2B Brands that...
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There are two actional brand strategies to compete in existing markets – gaining brand preference and making competitors irrelevant. Part 1 The first commonly used route for winning customers for gaining brand...
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Background: ClubO7 is the largest club in the state of Gujarat spread across lush acres of greenery and is equipped with state of the art facilities & luxury. The same...
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Background: A technology brand into ‘Internet of Things’ resolving people’s life by automating home & office space by managing various appliances, gadgets and electrical equipment from a mobile phone. From...
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Background: Rann Utsav is a month-long festival celebrated in the White desert. It is about 7,505.22 square kilometers (2,897.78 sq mi) in size and is reputed to be one of...
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Background: Being the Real Estate Development New Entrant brand, Fusion Homes had completed almost 30% of the construction of its residential project even before it started to make some sales....
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