Background:
Rann Utsav is a month-long festival celebrated in the White desert. It is about 7,505.22 square kilometers (2,897.78 sq mi) in size and is reputed to be one of the largest salt deserts in the world.
The festival includes a plethora of leisure and cultural activities with luxurious accommodations right in the middle of the desert giving an experience of a lifetime.
Task / Problem:
Due to premium rates and Rann Utsav festival getting extended for a longer period and also intersecting with non Holiday days, sales required a deeper connection with the consumers. Especially top influencers like Ministers, top bureaucrats and business houses.
Objective:
Promote the White Desert as a worthy and advantageous experience while competing with other luxurious leisure destinations.
The Idea:
To carry the experience right into the lives of the target audience.
Our Work:
After exhaustive ideation & research we created an experience right on the Brochure itself. Which was the most powerful tool considering the elite audience and purpose.
Hence our design & production team created a brochure with White Sand like material & processing. Sounds great but was quite a difficult one to pull off. Unfortunately, we cannot make you feel the brochure here. Because we took the White Desert to people’s hands. Quite literally.
This is the most premium sales tool ever created with mesmerizing design & great copy, used for promotion of the grand Rann of Kutch.
Rest all the brochures and versions came out of this for mass distribution.
Results:
The desire of being at the desert and witnessing the Moon on Earth alive was created instantly helping the sales closure rate to go up by more than double.
The results were worth every drop of our sweat and client investment as the Elite, Ministers and the Bureaucrats loved it.