Brand Communication Journey for reaching consumers using various Marketing Tools & Media.
We help brands define their Brand core, help them identify a very sharp & differentiated position and craft a brand strategy basis which we then create a highly impactful advertising & content campaign.
In this diagram, we have tried to define a brands journey through various phases like brand core, identity, and sharing of its story though owned, organic and inorganic communication.
This campaign lead Asian Paints to the Number 1 position even in the Premium Paints Category.
Brand Launch of Nestea Iced Tea in India. Done after taking global learnings and research.
Carrying the Frenchie X legacy forward (the premium line from VIP)
A Unique Cricket League to Discover & Support the Below Poverty Line Talent.
International project to spread hope & peace in the world by crafting Authentic Art on Wood.
Giving rebirth to a dynamic but ages old Financial firm thereby to create a mark it deserved.
Radio mentions as part of the campaign for ‘PRASAR’, an NGO, to Empower BPL & EWS Youth.
Padmini Industries Limited is the manufacturer of Industrial Hoses and Fire Extinguishers. Very complex project due to completely different product and audience segments like Direct, B2B, Channel Partner etc.
A campaign that made an underdog first timer real estate player make its big mark in front of the giants (with highly limited budgets).
A campaign to increase the usage of Asian Paints Royale (its most premium paint).
We work towards Brand Acceptance. Not just Attention & Awareness.
Strategic Creativity is what we live by. And since we don’t do a copy paste job, it is always a new journey.
We are a renowned agency for our brand strategy and campaigns. Your big agency might be taking our help and you wouldn’t know. It includes discovery or fine-tuning of numerous aspects like Differentiation, Positioning, Identity, Marketing plan, Communication & Media Strategy basis the study of 4 crucial pillars using the most robust methodology and years of expertise.
Best in class high impact creatives that make each of our clients stand out, leaving their audience fall in love with them and set the new standards for the entire industry. We do not believe in Adhoc or Mediocre creativity but strongly into Strategic Creativity, which is why our campaigns do not die in a few months but are used for 5 years or more by our clients.
We always remain ahead of the curve in all aspects. Tech & Web Development and Digital Marketing are no different. Using AI, we are able to do highly relevant targeting so not only your brand grows but also your business. So far we have created websites and other things even for the web specialist agencies that have created more than 15,000 websites for various clients.
Even big corporates with dedicated and sophisticated marketing teams rely on us for a reason. Value We Bring To the Table = 15 Years X Global Brands X 360 Media X Across Industries X B2B & B2C. Experience is defined by the number of years at work but Expertise is defined by the number of years multiplied by the number of big projects and complex problems.
The new brand category can be related or unrelated to the initial product categories. If the company is already set and established, it will be in a better position to...
Importance Of Differentiated Brand Positioning And Strategy Unfortunately, many B2B Brands still consider branding as consumer-facing communication to be done by B2C companies. And then there are B2B Brands that...
There are two actional brand strategies to compete in existing markets – gaining brand preference and making competitors irrelevant. Part 1 The first commonly used route for winning customers for gaining brand...
Background: ClubO7 is the largest club in the state of Gujarat spread across lush acres of greenery and is equipped with state of the art facilities & luxury. The same...
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