The new brand category can be related or unrelated to the initial product categories. If the company is already set and established, it will be in a better position to…
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Unfortunately, many B2B Brands still consider branding as consumer-facing communication to be done by B2C companies. And then there are B2B Brands that operate with a narrow vision of B2B…
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There are two actional brand strategies to compete in existing markets – gaining brand preference and making competitors irrelevant. The first commonly used route for winning customers for gaining brand preference amongst…
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ClubO7 is the largest club in the state of Gujarat spread across lush acres of greenery and is equipped with state of the art facilities & luxury. The same premises…
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A technology brand into ‘Internet of Things’ resolving people’s life by automating home & office space by managing various appliances, gadgets and electrical equipment from a mobile phone. From anywhere…
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Rann Utsav is a month-long festival celebrated in the White desert. It is about 7,505.22 square kilometers (2,897.78 sq mi) in size and is reputed to be one of the…
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Being the Real Estate Development New Entrant brand, Fusion Homes had completed almost 30% of the construction of its residential project even before it started to make some sales. Real…
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